Mobile users spend 90% of their time on mobile apps and just 14% of the time on mobile websites.
A well-designed mobile app can perform actions much quicker than a mobile website.
Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps.
Apps can further save users’ time by storing their preferences, and using them to take proactive actions on users’ behalf.
It is probably the most fundamental difference between a mobile website and an app.
Although apps too might require internet connectivity to perform most of their tasks, they can still offer basic content and functionality to users in offline mode.
For the last couple of decades, email has been the most widely-used business communication tool. Businesses have extensively used email (some almost abused it) to reach out to their users. As a result, email has lost the effectiveness it once had; its open rates and click rates have constantly dropped.
With mobile apps, it’s easy to treat users with a personalised experience.
Mobile apps can let users set up their preferences at the start, based on which users can be served with customised content. Apps can also track and observe user engagement, and use it to offer custom recommendations and updates to the users. Furthermore, they can also identify location of the users in real-time to provide geography-specific content.
Mobile apps have the advantage of utilizing features of a mobile device like camera, contact list, GPS, phone calls, accelerator, compass, etc.
Such device features, when used within an app, can make the user experience interactive and fun.
Moreover, these features can also reduce the efforts users would have to make otherwise.
The app can let users take help of the camera of their mobile device to capture and submit a photograph.